Outbound Email Policy

Posted by / Apr 19, 2015 / Categories: Getting Started / Tags: , , ,

Don’t spam!

BHost allows the use of our services for the outbound transmission of emails. However, we have a zero tolerance policy on spamming and unsolicited bulk email.

If we receive spam complaints, we will forward these to you promptly. We expect these to be taken seriously, and if the problem persists, we reserve the right to take further action including suspending your service.

We urge you to implement measures such as DKIM and SPF.

We suggest you sign up for free blacklist monitoring for your IP address, so that you get promptly notified should your BHost IP address get added to a spam blacklist.

Running a mailing list?

Recipients must have opted into your list – do not use harvested or purchased email addresses.

Furthermore, recipients must be able to easily opt out with a clear unsubscribe link, which must be functional.

Your mail must comply with the US CAN-SPAM Act. Please see this helpful guidance from the FTC on complying with the regulations.

Please also read over SpamCop’s advice on the best way to avoid having your bulk email classified as spam.

Spamcop is one of the better email spam reporting services, and if you’re going to be sending lots of mail from your BHost service we’d encourage you to signup to receive Spamcop reports for your IP addresses. These are free to receive, and allow you to act quickly on emails flagged as spam.

Reverse DNS

Setting rDNS for your IPs allows recipient servers to check your IP address is associated with the email’s from domain name. Some mail servers reject mail from IPs without rDNS defined. Please see our help center article on setting your rDNS.

Open Relays

An open mail relay is an SMTP server configured in such a way that it allows anyone on the Internet to send e-mail through it, not just mail destined to or originating from known users. We do not allow open relays on our network and you should ensure any mailservers are locked down to prevent this from occurring.


We’re happy to help you act as a responsible email sender – please contact support with any questions.

About the author
I'm George and I work in the BHost support team. I'm responsible for replying to customer support requests, as well as writing articles for our help center. If there's anything you'd like us to blog about, let us know by emailing support@BHost.net